Your sales copy is there to encourage customers to take a specific action. It is, in essence, there to gain sales. But this doesn’t mean that it should always come across that way. If you create content that seems to be nothing more than a sales pitch, your customers will likely leave without even finishing the copy.
If you are struggling to write copy without sounding too salesy, read on to discover our top tips for how to do it today…
Table of Contents
1. Know who you are writing for
Sales copy is not just about you or your product, it is about your customer and how you can help them fulfil a need or solve a problem. Many businesses make the mistake of trying to pitch their product to everyone and talk about why it is so wonderful, but that can be a mistake.
The first step in successful sales copy is to know who it is you are writing for. Identify your target market and you can then tailor your writing to appeal to them. There must be a reason why they should buy your product. Find it, highlight it, and you will be off to a great start.
2. Be focused
Much like with your target audience, your writing should be focused specifically on one area or aspect that you want to promote. Decide on your goals for the copy. If it is to educate, talk about why something is good in a particular area. If it is to engage, tell a compelling story that may lead to shares and comments.
Focusing in helps you avoid long-winded copy that talks about all the reasons someone should buy your product, but doesn’t actually inspire anyone to do so. Your SEO company in Dubai can help you narrow your focus so that you know exactly what you are trying to say with your copy, and how to say it.
3. Use storytelling
Another way that you can reach customers without being too salesy is to tell a story. People engage with and remember information dramatically better if it is told as a story rather than a simple list of benefits. If you tell the right story about your product and why it is the right fit for your customer, they will understand and agree without the sales pitch.
4. Use clear and concise language
Some sales copy can come across as trying too hard. If you use dense language to try and explain to experts why they should buy your product, you can risk losing them to a long-winded pitch. Instead, imagine that you are explaining to a friend information or ideals that your brand or product holds.
Think about a quick and clear way to explain why they should be interested without hammering on about every little benefit.
5. Add value
Really, the main way to keep your sales copy from coming across as too salesy is to make sure that it achieves another goal as well. All copywriting should add value for your customer. It should solve a problem, give information, engage and incite a conversation. It is not just there to increase your site ranking or as an in-your-face sales pitch.
Excellent sales copy should draw your customers into you. The best way to do that is to make it about them, not you. You should show why you are of value to them, and why your product is the right choice to help meet their needs.