Tech Crunch Pro Tech Crunch Pro
  • How To
  • What Is
  • Technology
  • Telecom
  • Gadgets
  • Reviews
Tech Crunch Pro Tech Crunch Pro
Tech Crunch Pro Tech Crunch Pro
  • How To
  • What Is
  • Technology
  • Telecom
  • Gadgets
  • Reviews
Home Blog Technology How to Optimize Site Performance to Increase Search Ranking
  • Technology

How to Optimize Site Performance to Increase Search Ranking

  • October 1, 2021
  • tech crunch pro
How to Optimize Site Performance to Increase Search Ranking
Total
0
Shares
0
0
0

Ranking high on search engine results pages (SERPs) is essential to generate traffic and leads. The first organic result has an average CTR of 31.7%. It decreases gradually from the second to the tenth position on the first page and significantly on the second result page – only 0.78% of people click on a second-page result.

 

There are various ways to improve your search engine rankings. One of them is installing optimization tools.

 

In this article, you’ll find the top eight web optimization tools. They’ll help you figure out what you’re doing right and wrong when it comes to search ranking factors, including mobile friendliness and keyword optimization.

 

Another essential aspect is choosing a cloud hosting service that suits your website. For example, eCommerce sites require more storage space for product images and customers’ data than small blogs.

Table of Contents

  • 1. PageSpeed Insights
  • 2. Google Analytics
  • 3. Mobile-Friendly Test
  • 4. Google Keyword Planner
  • 5. Google Search Console
  • 6. Google Optimize
  • 7. WAVE
  • 8. Ahrefs
  • Conclusion

1. PageSpeed Insights

PageSpeed Insights

 

Speed is one of the key ranking factors on most search engines. Therefore, it’s important to ensure that your website loads fast using a free speed checker tool like Google’s PageSpeed Insights.

Features:

  • Provides a score showing your page speed quality.
  • Analyzes the website content based on Core Web Vitals metrics.
  • Generates suggestions to speed up the page.

How to use this:

Visit the tool and enter your URL. Click Analyze, and it will generate a score out of 100. A score of 90 and above indicates good performance. Below 50 is considered poor, and a score between these numbers shows the need for improvement.

2. Google Analytics

 Google Analytics

One way to gain organic traffic and improve search engine rankings is to measure your SEO performance. Then, improve or change what doesn’t work and continue with what does. Google Analytics is a free tool that helps you with that.

Features:

  • Find your top-performing content.
  • Track your visitors’ demographics and interests.
  • Understand user behaviors when navigating the site, such as how long they engage with it or how many leave it immediately.
  • Track transactions by activating eCommerce tracking.

How to use this:

Create an account via google.com/analytics and set up the tool. Alternatively, install a Google Analytics plugin from the WordPress directory.

3. Mobile-Friendly Test

Mobile-Friendly Test

 

Google prioritizes the mobile version when indexing and ranking sites. That’s why websites need to ensure that they’re mobile-optimized to stay on the top positions. Test your site’s mobile-friendliness for free using Google’s Mobile-Friendly Test.

Features:

  • Find out whether your site is mobile-friendly.
  • Check how a page looks on a mobile device.
  • Discover mobile usability problems, if there are any.

How to use this:

Type in or copy and paste the website’s URL and wait for the result to appear. Generally, it takes around a minute for it to pop up.

4. Google Keyword Planner

Google Keyword Planner

It’s no secret that using particular keywords on your website can increase organic traffic and the site’s rankings. Google Keyword Planner helps you research relevant terms the site can rank for.

Features:

  • Suggestions for search queries related to your products or website.
  • Monthly search estimates for each keyword.
  • Keyword competition status.
  • Find out the average cost for a keyword in case you want to use it for an ad.

How to use this:

You have to complete your account setup by creating a campaign and filling in the billing details. You can pause the campaign if you’re not ready to spend money.

If you don’t want to create a Search campaign, consider using other keyword-searching tools as well, such as Answer the Public and KeywordTool.io.

KeywordTool.io.

5. Google Search Console

Google Search Console

 

Signing up for Google Search Console isn’t a requirement to be included your website in Google search results. However, it helps you understand and improve how the search engine sees the site.

 

Features:

  • Receive alerts when Google finds spam, indexing problems, and other issues on your website.
  • Get Google search traffic data for your website, including how often it appears in the search and which keywords lead to your site.
  • Check your backlinks.

 

How to use this:

Sign up for Google Search Console, pick one of the six site ownership verification methods, and follow the instructions.

6. Google Optimize

Google Optimize

 

Site optimization takes trial and error to discover which elements on the website need improvement. A free tool that will help you test what works best is Google Optimize.

Features:

  • A/B, split, and multivariate testings.
  • A visual editor to customize a page variant without recoding it each time.
  • Compare the results of every variant based on various objectives, like clicks, page views, and sales.
  • Customize the website for each customer segment.

How to use this:

After setting up an account., install Optimize on your website by adding a code snippet.

7. WAVE

WAVE

 

Creating a website accessible for everyone regardless of their ability and education is crucial. Web accessibility helps serve a more extensive visitor base, boost SEO, and improve the site’s rankings. An excellent tool to evaluate your website accessibility is WAVE.

Features:

  • It provides an analysis of the page structure and site navigation.
  • It identifies accessibility errors, such as missing alt text and low-contrast website elements.
  • Troubleshooting suggestions for each error.

How to use this:

Enter a URL on the website tool and hit enter. Click the icon-coded errors and see what to improve.

8. Ahrefs

Ahrefs

 

The previous seven tools are all free. However, if you need a more integrated tool to analyze your SEO strategy, a freemium tool like Ahrefs is a great option.

Features:

  • Get in-depth metrics for keywords, like return rates and the average number of clicks per search.
  • See top-performing pages in the SERPs and find backlink opportunities.
  • Perform competitive analysis.
  • Analyze your backlinks and site errors.
  • Monitor your website’s ranking history for any search query.

How to use this:

You can use some of its features with a free account. However, you have to subscribe to the paid plan starting from $99/month to access all features.

Alternatives to Ahrefs include Semrush and Moz. They each come with pros and cons. For example, Semrush has higher prices.

Conclusion

Improving the site’s rankings on search engine results pages is crucial to gain traffic and leads – most people click only the top results.

In this article, you’ve learned about the best web optimization tools to help you increase search ranking:

  • Google PageSpeed Insights. Measure your page speed.
  • Google Analytics. Track visitors’ demographics, interests, and behaviors.
  • Mobile-Friendly Test. Identify mobile usability issues.
  • Keyword Tool. Find the right keywords.
  • Google Search Console. Check indexing issues and backlinks.
  • Google Optimize. Perform website testing.
  • Make sure the website is accessible.
  • Analyze your SEO strategy.

These eight tools will help you get the most from your SEO. Using them consistently will drive more traffic, generate leads, and expand your site’s reach.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
tech crunch pro

Previous Article
What Are The 7 Core Principles of The PRINCE2® Methodology_
  • Technology

What Are The 7 Core Principles of The PRINCE2® Methodology?

  • September 27, 2021
  • tech crunch pro
View Post
Next Article
ecommerce business
  • Business

Is It Time You Started An eCommerce Business?

  • October 5, 2021
  • tech crunch pro
View Post
You May Also Like
Exploring the Evolution of Intelligent Search
View Post
  • Technology

Exploring the Evolution of Intelligent Search

  • tech crunch pro
  • December 2, 2023
How to Choose the Right Internal Developer Platform for Your Business Needs
View Post
  • Technology

How to Choose the Right Internal Developer Platform for Your Business Needs

  • tech crunch pro
  • November 23, 2023
Transforming Magazine Advertising with Big Data and AI
View Post
  • Technology

Transforming Magazine Advertising with Big Data and AI

  • tech crunch pro
  • November 18, 2023
4 Ways Conversation Intelligence Software Helps Call Centers
View Post
  • Technology

4 Ways Conversation Intelligence Software Helps Call Centers

  • tech crunch pro
  • October 30, 2023
Technology Every Homeowner Needs to Invest In
View Post
  • Technology

Technology Every Homeowner Needs to Invest In

  • tech crunch pro
  • July 25, 2023
The Impact of eSIM Technology on the Telecom Industry
View Post
  • Technology

The Impact of eSIM Technology on the Telecom Industry

  • tech crunch pro
  • May 9, 2023
nse: mirzaint
View Post
  • Technology

NSE mirzaint

  • tech crunch pro
  • April 19, 2023
Ways Your Company Can Switch to Remote Working
View Post
  • Technology

Ways Your Company Can Switch to Remote Working

  • tech crunch pro
  • December 12, 2022
Popular Post
  • Exploring the Evolution of Intelligent Search
    • Technology

    Exploring the Evolution of Intelligent Search

      • Technology
    View Post
  • 4 steps to turn test automation reporting data into actionable insights
    • Business

    4 steps to turn test automation reporting data into actionable insights

      • Business
    View Post
  • How to Choose the Right Internal Developer Platform for Your Business Needs
    • Technology

    How to Choose the Right Internal Developer Platform for Your Business Needs

      • Technology
    View Post
    • Business

    Funnel Charts – Here`s Everything You Can Know About It

      • Business
    View Post
  • Why Should Beginners Buy THC-A Wholesale?
    • Business

    Why Should Beginners Buy THC-A Wholesale?

      • Business
    View Post
Recent Post
  • Exploring the Evolution of Intelligent Search
    • Technology
    Exploring the Evolution of Intelligent Search
  • 4 steps to turn test automation reporting data into actionable insights
    • Business
    4 steps to turn test automation reporting data into actionable insights
  • How to Choose the Right Internal Developer Platform for Your Business Needs
    • Technology
    How to Choose the Right Internal Developer Platform for Your Business Needs
    • Business
    Funnel Charts – Here`s Everything You Can Know About It
  • Why Should Beginners Buy THC-A Wholesale?
    • Business
    Why Should Beginners Buy THC-A Wholesale?
  • Impact of Influencer Sponsorship on Brand Awareness and Sales
    • Business
    The Impact of Influencer Sponsorship on Brand Awareness and Sales
  • Transforming Magazine Advertising with Big Data and AI
    • Technology
    Transforming Magazine Advertising with Big Data and AI
    • Others
    Popular betting company 1xBit – bet with Bitcoin now and earn more
  • Why Website Builders are a Must-Have for Contractors?
    • Tech Crunch Pro
    Why Website Builders are a Must-Have for Contractors?
  • 4 Ways Conversation Intelligence Software Helps Call Centers
    • Technology
    4 Ways Conversation Intelligence Software Helps Call Centers
Recent Post
  • Exploring the Evolution of Intelligent Search
    • Technology

    Exploring the Evolution of Intelligent Search

      • Technology
    View Post
  • 4 steps to turn test automation reporting data into actionable insights
    • Business

    4 steps to turn test automation reporting data into actionable insights

      • Business
    View Post
  • How to Choose the Right Internal Developer Platform for Your Business Needs
    • Technology

    How to Choose the Right Internal Developer Platform for Your Business Needs

      • Technology
    View Post
    • Business

    Funnel Charts – Here`s Everything You Can Know About It

      • Business
    View Post
  • Why Should Beginners Buy THC-A Wholesale?
    • Business

    Why Should Beginners Buy THC-A Wholesale?

      • Business
    View Post
Popular Post
  • Exploring the Evolution of Intelligent Search
    • Technology
    Exploring the Evolution of Intelligent Search
  • 4 steps to turn test automation reporting data into actionable insights
    • Business
    4 steps to turn test automation reporting data into actionable insights
  • How to Choose the Right Internal Developer Platform for Your Business Needs
    • Technology
    How to Choose the Right Internal Developer Platform for Your Business Needs
    • Business
    Funnel Charts – Here`s Everything You Can Know About It
About Us

Hey! We are glad that you are interested to know about us.

Techcrunchpro.com is one of the top-notch information blogs and online tech blog. The main objective of our website is to support the viewers with effective and interesting content. We are a team of enthusiastic tech-savvy professionals strive to make resourceful online platform about tech and digital world.

Tech Crunch Pro Tech Crunch Pro
  • About Us
  • Blog
  • Advertise
  • Contact Us
  • Privacy Policy

Input your search keywords and press Enter.