Tech Crunch Pro Tech Crunch Pro
  • How To
  • What Is
  • Technology
  • Telecom
  • Gadgets
  • Reviews
Tech Crunch Pro Tech Crunch Pro
Tech Crunch Pro Tech Crunch Pro
  • How To
  • What Is
  • Technology
  • Telecom
  • Gadgets
  • Reviews
Home Blog Technology How to Optimize Site Performance to Increase Search Ranking
  • Technology

How to Optimize Site Performance to Increase Search Ranking

  • October 1, 2021
  • tech crunch pro
How to Optimize Site Performance to Increase Search Ranking
Total
0
Shares
0
0
0

Ranking high on search engine results pages (SERPs) is essential to generate traffic and leads. The first organic result has an average CTR of 31.7%. It decreases gradually from the second to the tenth position on the first page and significantly on the second result page – only 0.78% of people click on a second-page result.

 

There are various ways to improve your search engine rankings. One of them is installing optimization tools.

 

In this article, you’ll find the top eight web optimization tools. They’ll help you figure out what you’re doing right and wrong when it comes to search ranking factors, including mobile friendliness and keyword optimization.

 

Another essential aspect is choosing a cloud hosting service that suits your website. For example, eCommerce sites require more storage space for product images and customers’ data than small blogs.

Table of Contents

  • 1. PageSpeed Insights
  • 2. Google Analytics
  • 3. Mobile-Friendly Test
  • 4. Google Keyword Planner
  • 5. Google Search Console
  • 6. Google Optimize
  • 7. WAVE
  • 8. Ahrefs
  • Conclusion

1. PageSpeed Insights

PageSpeed Insights

 

Speed is one of the key ranking factors on most search engines. Therefore, it’s important to ensure that your website loads fast using a free speed checker tool like Google’s PageSpeed Insights.

Features:

  • Provides a score showing your page speed quality.
  • Analyzes the website content based on Core Web Vitals metrics.
  • Generates suggestions to speed up the page.

How to use this:

Visit the tool and enter your URL. Click Analyze, and it will generate a score out of 100. A score of 90 and above indicates good performance. Below 50 is considered poor, and a score between these numbers shows the need for improvement.

2. Google Analytics

 Google Analytics

One way to gain organic traffic and improve search engine rankings is to measure your SEO performance. Then, improve or change what doesn’t work and continue with what does. Google Analytics is a free tool that helps you with that.

Features:

  • Find your top-performing content.
  • Track your visitors’ demographics and interests.
  • Understand user behaviors when navigating the site, such as how long they engage with it or how many leave it immediately.
  • Track transactions by activating eCommerce tracking.

How to use this:

Create an account via google.com/analytics and set up the tool. Alternatively, install a Google Analytics plugin from the WordPress directory.

3. Mobile-Friendly Test

Mobile-Friendly Test

 

Google prioritizes the mobile version when indexing and ranking sites. That’s why websites need to ensure that they’re mobile-optimized to stay on the top positions. Test your site’s mobile-friendliness for free using Google’s Mobile-Friendly Test.

Features:

  • Find out whether your site is mobile-friendly.
  • Check how a page looks on a mobile device.
  • Discover mobile usability problems, if there are any.

How to use this:

Type in or copy and paste the website’s URL and wait for the result to appear. Generally, it takes around a minute for it to pop up.

4. Google Keyword Planner

Google Keyword Planner

It’s no secret that using particular keywords on your website can increase organic traffic and the site’s rankings. Google Keyword Planner helps you research relevant terms the site can rank for.

Features:

  • Suggestions for search queries related to your products or website.
  • Monthly search estimates for each keyword.
  • Keyword competition status.
  • Find out the average cost for a keyword in case you want to use it for an ad.

How to use this:

You have to complete your account setup by creating a campaign and filling in the billing details. You can pause the campaign if you’re not ready to spend money.

If you don’t want to create a Search campaign, consider using other keyword-searching tools as well, such as Answer the Public and KeywordTool.io.

KeywordTool.io.

5. Google Search Console

Google Search Console

 

Signing up for Google Search Console isn’t a requirement to be included your website in Google search results. However, it helps you understand and improve how the search engine sees the site.

 

Features:

  • Receive alerts when Google finds spam, indexing problems, and other issues on your website.
  • Get Google search traffic data for your website, including how often it appears in the search and which keywords lead to your site.
  • Check your backlinks.

 

How to use this:

Sign up for Google Search Console, pick one of the six site ownership verification methods, and follow the instructions.

6. Google Optimize

Google Optimize

 

Site optimization takes trial and error to discover which elements on the website need improvement. A free tool that will help you test what works best is Google Optimize.

Features:

  • A/B, split, and multivariate testings.
  • A visual editor to customize a page variant without recoding it each time.
  • Compare the results of every variant based on various objectives, like clicks, page views, and sales.
  • Customize the website for each customer segment.

How to use this:

After setting up an account., install Optimize on your website by adding a code snippet.

7. WAVE

WAVE

 

Creating a website accessible for everyone regardless of their ability and education is crucial. Web accessibility helps serve a more extensive visitor base, boost SEO, and improve the site’s rankings. An excellent tool to evaluate your website accessibility is WAVE.

Features:

  • It provides an analysis of the page structure and site navigation.
  • It identifies accessibility errors, such as missing alt text and low-contrast website elements.
  • Troubleshooting suggestions for each error.

How to use this:

Enter a URL on the website tool and hit enter. Click the icon-coded errors and see what to improve.

8. Ahrefs

Ahrefs

 

The previous seven tools are all free. However, if you need a more integrated tool to analyze your SEO strategy, a freemium tool like Ahrefs is a great option.

Features:

  • Get in-depth metrics for keywords, like return rates and the average number of clicks per search.
  • See top-performing pages in the SERPs and find backlink opportunities.
  • Perform competitive analysis.
  • Analyze your backlinks and site errors.
  • Monitor your website’s ranking history for any search query.

How to use this:

You can use some of its features with a free account. However, you have to subscribe to the paid plan starting from $99/month to access all features.

Alternatives to Ahrefs include Semrush and Moz. They each come with pros and cons. For example, Semrush has higher prices.

Conclusion

Improving the site’s rankings on search engine results pages is crucial to gain traffic and leads – most people click only the top results.

In this article, you’ve learned about the best web optimization tools to help you increase search ranking:

  • Google PageSpeed Insights. Measure your page speed.
  • Google Analytics. Track visitors’ demographics, interests, and behaviors.
  • Mobile-Friendly Test. Identify mobile usability issues.
  • Keyword Tool. Find the right keywords.
  • Google Search Console. Check indexing issues and backlinks.
  • Google Optimize. Perform website testing.
  • Make sure the website is accessible.
  • Analyze your SEO strategy.

These eight tools will help you get the most from your SEO. Using them consistently will drive more traffic, generate leads, and expand your site’s reach.

Review How to Optimize Site Performance to Increase Search Ranking. Cancel reply

Your email address will not be published. Required fields are marked *

Total
0
Shares
Share 0
Tweet 0
Pin it 0
tech crunch pro

Previous Article
What Are The 7 Core Principles of The PRINCE2® Methodology_
  • Technology

What Are The 7 Core Principles of The PRINCE2® Methodology?

  • September 27, 2021
  • tech crunch pro
View Post
Next Article
ecommerce business
  • Business

Is It Time You Started An eCommerce Business?

  • October 5, 2021
  • tech crunch pro
View Post
You May Also Like
Ways Your Company Can Switch to Remote Working
View Post
  • Technology

Ways Your Company Can Switch to Remote Working

  • tech crunch pro
  • December 12, 2022
How to Choose Suitable DDoS Mitigation Services
View Post
  • Technology

How to Choose Suitable DDoS Mitigation Services

  • tech crunch pro
  • November 14, 2022
horse racing
View Post
  • Technology

The Medical Technology That Has Revolutionised Horse Racing

  • tech crunch pro
  • November 8, 2022
Are Your Security Tools Working? Put Them to the Test With Breach and Attack Simulation
View Post
  • Technology

Are Your Security Tools Working? Put Them to the Test With Breach and Attack Simulation

  • tech crunch pro
  • October 23, 2022
Why Do You Require an Omnichannel CMS_
View Post
  • Technology

Why Do You Require an Omnichannel CMS?

  • tech crunch pro
  • September 6, 2022
Why Secure Coding Remains Elusive, and How to Address It
View Post
  • Technology

Why Secure Coding Remains Elusive, and How to Address It

  • tech crunch pro
  • August 30, 2022
Artificial Intelligence is Becoming Part of Football
View Post
  • Technology

Artificial Intelligence is Becoming Part of Football

  • tech crunch pro
  • August 25, 2022
How Real Estate Technology Helps Pre-Qualify Buyers
View Post
  • Technology

How Real Estate Technology Helps Pre-Qualify Buyers

  • tech crunch pro
  • August 2, 2022
Popular Post
  • swyft Swyft SeriescrooktechCrunch, a company that recently raised $17.5 million in a Series A round of funding, assists businesses of all sizes
    • Tech Crunch Pro

    Uncovering the Innovations behind the Swyft Series and CrookTech

      • Tech Crunch Pro
    View Post
  • How to Use Product Videos for Ecommerce
    • Business

    How to Use Product Videos for Ecommerce

      • Business
    View Post
  • Futures Market Making
    • General

    Futures Market Making

      • General
    View Post
  • Choosing a Blockchain PR Agency
    • Others

    Choosing a Blockchain PR Agency

      • Others
    View Post
  • Using KuCoin Bots to Earn Passive Income
    • Others

    Using KuCoin Bots to Earn Passive Income

      • Others
    View Post
Recent Post
  • swyft Swyft SeriescrooktechCrunch, a company that recently raised $17.5 million in a Series A round of funding, assists businesses of all sizes
    • Tech Crunch Pro
    Uncovering the Innovations behind the Swyft Series and CrookTech
  • How to Use Product Videos for Ecommerce
    • Business
    How to Use Product Videos for Ecommerce
  • Futures Market Making
    • General
    Futures Market Making
  • Choosing a Blockchain PR Agency
    • Others
    Choosing a Blockchain PR Agency
  • Using KuCoin Bots to Earn Passive Income
    • Others
    Using KuCoin Bots to Earn Passive Income
  • Esports
    • General
    6 Things to Consider Before Going Pro in Esports
  • 4 Great Places to Buy Bitcoin
    • Others
    4 Great Places to Buy Bitcoin
  • 4 Pieces of Information Businesses Should Include In Their Reminder Calls
    • Business
    4 Pieces of Information Businesses Should Include In Their Reminder Calls
  • Ways Your Company Can Switch to Remote Working
    • Technology
    Ways Your Company Can Switch to Remote Working
  • TOP Website with Special Features
    • Others
    TOP Website with Special Features
Recent Post
  • swyft Swyft SeriescrooktechCrunch, a company that recently raised $17.5 million in a Series A round of funding, assists businesses of all sizes
    • Tech Crunch Pro

    Uncovering the Innovations behind the Swyft Series and CrookTech

      • Tech Crunch Pro
    View Post
  • How to Use Product Videos for Ecommerce
    • Business

    How to Use Product Videos for Ecommerce

      • Business
    View Post
  • Futures Market Making
    • General

    Futures Market Making

      • General
    View Post
  • Choosing a Blockchain PR Agency
    • Others

    Choosing a Blockchain PR Agency

      • Others
    View Post
  • Using KuCoin Bots to Earn Passive Income
    • Others

    Using KuCoin Bots to Earn Passive Income

      • Others
    View Post
Popular Post
  • swyft Swyft SeriescrooktechCrunch, a company that recently raised $17.5 million in a Series A round of funding, assists businesses of all sizes
    • Tech Crunch Pro
    Uncovering the Innovations behind the Swyft Series and CrookTech
  • How to Use Product Videos for Ecommerce
    • Business
    How to Use Product Videos for Ecommerce
  • Futures Market Making
    • General
    Futures Market Making
  • Choosing a Blockchain PR Agency
    • Others
    Choosing a Blockchain PR Agency
About Us

Hey! We are glad that you are interested to know about us.

Techcrunchpro.com is one of the top-notch information blogs and online tech blog. The main objective of our website is to support the viewers with effective and interesting content. We are a team of enthusiastic tech-savvy professionals strive to make resourceful online platform about tech and digital world.

Tech Crunch Pro Tech Crunch Pro
  • About Us
  • Blog
  • Write For Us
  • Contact Us
  • Privacy Policy

Input your search keywords and press Enter.