If you want to increase your online presence, it’s important to know about search engine optimization (SEO). We’ll be taking a look at how you can rank with three types of SEO: on page, off page, and technical SEO. We’ll explain what each one is and how it will work to your benefit as a business owner.
One of the most important goals is to rank number one for a specific keyword on Google and other search engines. Choosing the right keywords and displaying them properly will give you a better ranking in the eyes of Google and its algorithm.
If you are ready to find out more about SEO and what it can do for you, keep reading. Let’s dive right in.
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What are the three types of SEO?
As mentioned before, there are three types of SEO we’ll be looking at. There’s on page, off page, and technical. Let’s talk about each one and how you can rank higher for each:
On Page SEO
With on page SEO, this requires some know-how of HTML. Indeed, this is the basic code for the Internet. Plus, it can also be helpful to know some of it if you want to rank higher with on page SEO.
An example of how it’s used, we’ll be using the following code: <title>. So with that said, the search engine can recognize this code: <Title>This is a blog post</title>
This will be the name of the link you will click on. Search engines will be able to read and recognize these tags and get an idea of what the page is and the content it contains.
Yet, you don’t need to manually add this to your site. If you are writing content and you use the right headers (like H1, H2, etc.), the HTML code will automatically be added.
Another thing to remember is that Google will favor content that will have at least 1400+ words. You can easily outrank other pages on rank one depending on a specific keyword. The less competitive it is, the better for you it is to rank better.
Also, you want to mention the primary keyword at least one percent of the time. For example, if your keyword is ‘best mountain bike for rough terrain’ and the article is 1500 words, make sure it’s mentioned at least 15 times.
Improving your off-page SEO is what you will do to improve your ranking outside of your website. One such example of this is backlinking. The more backlinks you get, the better your ranking.
How do you get more backlinks? One of the best ways to go about doing this is guest posting. If your blog or website is focused on a certain industry, reach out to higher authority sites in your industry and ask if they accept guest posts.
If they do, write something that fits their requirements. Make sure you include links that will send them to their site. The reason why we say higher authority sites is that the backlink quality will usually be good.
If the website you are writing the guest post on has lesser authority, that will harm more than help you. Backlink profiling is also a great way to get the job done. Because you’ll be building more backlinks to every piece of important content you have on your site.
Finally, we’ll take a look at technical SEO. This will require some technical know-how (including coding). You’ll need some coding knowledge to fully understand it.
At the same time, you’ll also want to pay attention to the speed of your website. The slower your site, the more it will hurt your website’s ranking. The best way to maintain a fast speed is by using a CDN that will cache your site or lower file sizes.
Another thing to consider is making sure your site is mobile friendly. Let’s face it: everyone and their grandmother is surfing the web on their smartphone. Your website will need to be mobile responsive or it will fall behind in the ranks.
Search engines will notice this and won’t do you any favors unless you make the right changes.
If you want to rank higher with SEO, you want to use these three types to your advantage. You can do quite a bit with on-page, off-page, and technical SEO. It all comes down to your ultimate goals. Are you driving traffic to your site?
Are you planning on monetizing that traffic with your products and services? Keep in mind that SEO is a long-game strategy. The timing of how long your page will rank for certain keywords.
If you are patient, put in the work, and be aware that it’s a long-game, you’re golden. While the results may not be fast, it will certainly be worth the wait.