Instagram is a huge marketing frontier for small businesses, with the potential to bring in a large number of new customers in 2022 and beyond. Building an engaged following and positioning yourself as part of the online community that could very quickly become your future customer base is the key to successfully utilizing Instagram marketing in 2022, as it is with other social networks.
If you’re a small business owner wondering how to do Instagram marketing, you’ve come to the right place. We’ve compiled a list of our five Instagram tips for small business owners.
Table of Contents
Selecting an Instagram Growth Service
Social media marketing is an essential component of web presence today. However, many marketers are confused about the ways to increase likes and comments on posts. It’s not enough to have an Instagram account and post great content—you need to be proactive. You can waste a lot of time and energy without getting much in return.
Growth services make it easier for businesses to increase the number of followers. Unfortunately, not all growth services are of equal quality. Growth services that rely on automation, such as Social Meep, promise massive amounts of followers. However, these followers are typically irrelevant and, automation can result in your account being banned. If you want to grow your account organically, try finding a reliable alternative that is geared towards attracting real and relevant followers.
Consider a Business Account
When you sign up for Instagram, you can choose whether your account will be personal or business. The latter is ideal for business because it allows you to view analytics, link your account to your Facebook page, run paid advertisements, and make it easier for followers to contact you. Starting with a separate business account is critical for establishing your brand presence and allowing you to strategize and implement many of our Instagram marketing tips for small businesses.
Create Your Own Identity and Take a Look at What Your Competitors Are Doing
Because Instagram is such a visual platform, your profile’s “look” is important. You want your followers to associate your content with your brand right away. Using specific color palettes and fonts, as well as an image style that is consistent with your message, can help with this.
Not sure where to begin? Look at what other small and medium-sized businesses like yours are doing on Instagram and get ideas from them. Take note of the type of content they post, the hashtags they use, the visual language they use, and so on. You can also see how well they’re doing by looking at how many followers they have. How many people comment on their posts? This will tell you how well their Instagram marketing strategy is working and provide you with ideas for what to do and what not to do when developing your own Instagram marketing strategy.
Make Content Pillars and Prepare Your Content
After you’ve completed your Instagram marketing research, you’ll need to take one more step before you can start planning your content. Creating content pillars is an important Instagram tip for your small business. As a guide when scheduling your content, create a few themes for the types of content you intend to post about as part of your 2022 Instagram marketing strategy.
After you’ve established your content pillars, it’s time to decide what content you want to post and be strategic about it: plan what you’re going to post at least weekly, if not for several weeks at a time.
Be Clever and Strategic When Using Hashtags
Hashtags are one of the most important features of Instagram for businesses. They allow people who do not follow you to discover your content. According to research, using 7 or 30 hashtags per post performs best, but this varies depending on the number of followers you have. Instagram has also added a feature that allows you to see how many people discovered your post via hashtags. This can assist you in determining how effective your hashtags are at generating engagement. Don’t overlook the #hashtag strategy as a highly effective Instagram marketing tip for small businesses!
Last but not least, be sure to have fun with the process! Yes, using Instagram to market your small business can be time-consuming, but that doesn’t mean you shouldn’t have fun while doing it! If you’re no longer having fun posting about your small business on Instagram, try rearranging your schedule so that you’re still posting consistently but less frequently. Perhaps it’s time to hire someone to assist you with some of the social media marketing tasks so you can focus solely on the Instagram marketing strategies that you enjoy.