Today, Facebook Logo is a name that speaks for itself—launched in 2004 by Mark Zuckerberg.
The service has taken a giant leap from an online photo directory to a global social networking service.
Here the original Facebook logo was a custom version of the Klavika font. The font was developed by Eric Olson, while graphic and type designer Joe Kral did the modification.
The head of the scheme was Mike Buzzard, co-founder of the Cuban Council. Buzzard was offered shares for the job but declined the offer.
There is an exciting detail about the logo design, particularly about the choice of colors:
Mark Zuckerberg suffered from deuteranopia: red-green color blindness. However, it could (and can) distinguish between blue shades that most of us cannot usually detect.
There is much speculation about the circumstance, as many people agree with The New Yorker’s statement that it was Mark’s vision defect that led him to custom the blue background.
It should be renowned that the only new things about the new Facebook logo were the font and the shadows of the blue rectangle.
It is true, but only partly. Also, it is a well-known fact that hue can be a determining factor in marketing, directly influencing purchasing preferences.
Some research has been doing on the influence of particular colors on the degree of success.
And there are conclusions about which color works best for which sphere. For example, fashion houses, cosmetics manufacturers and retailers, and construction companies choose black as the most “elegant” and “professional” color.
Green produces a relaxing effect and is suitable for science, education, ecology, etc. Blue is more “high-tech,” clean, and prominent; therefore, many IT companies.
Whose teams of designers rely on professional opinion use this color to mark their identity.
Here the combination of blue and white creates an even more pronounced feeling of purity and youth and inspires one to seek more significant efforts.
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