Today, Facebook Logo is a name that speaks for itself—launched in 2004 by Mark Zuckerberg.
The service has taken a giant leap from an online photo directory to a global social networking service.
What is the Meaning and History of Facebook Logo?
- Since its inception, the Facebook logo hasn’t changed much except for a few minor modifications.
- It has always been the name of the company written in lowercase white letters on a blue rectangle.
- Initially, the platform was called “Facebook,” and the logo was the definite word in brackets “thefacebook” written in light blue on deep blue background.
- In 2004, “The” was omitted, and the font color changed to white. Since then, the Facebook symbol has been in its classic rectangular shape.
Who designed the Facebook logo?
Here the original Facebook logo was a custom version of the Klavika font. The font was developed by Eric Olson, while graphic and type designer Joe Kral did the modification.
The head of the scheme was Mike Buzzard, co-founder of the Cuban Council. Buzzard was offered shares for the job but declined the offer.
There is an exciting detail about the logo design, particularly about the choice of colors:
Mark Zuckerberg suffered from deuteranopia: red-green color blindness. However, it could (and can) distinguish between blue shades that most of us cannot usually detect.
There is much speculation about the circumstance, as many people agree with The New Yorker’s statement that it was Mark’s vision defect that led him to custom the blue background.
It should be renowned that the only new things about the new Facebook logo were the font and the shadows of the blue rectangle.
It is true, but only partly. Also, it is a well-known fact that hue can be a determining factor in marketing, directly influencing purchasing preferences.
Some research has been doing on the influence of particular colors on the degree of success.
And there are conclusions about which color works best for which sphere. For example, fashion houses, cosmetics manufacturers and retailers, and construction companies choose black as the most “elegant” and “professional” color.
Green produces a relaxing effect and is suitable for science, education, ecology, etc. Blue is more “high-tech,” clean, and prominent; therefore, many IT companies.
Whose teams of designers rely on professional opinion use this color to mark their identity.
Here the combination of blue and white creates an even more pronounced feeling of purity and youth and inspires one to seek more significant efforts.
- Then in 2014, we see the new Facebook logo every time we go to the service. It is nothing less than a modified version of the previous one.
- Visually, the difference is hardly noticeable, and many users are still unaware of the change. Approximately say it was too minor to even qualify as a change.
- The two-story “a” was replaced by the one-story, and the original “b” was replaced by a terminal. The background color was changing, but the change was too subtle for most users to notice.
- The Facebook icon has undergone a sequence of changes, although you probably wouldn’t have noticed this unless you paid special attention to it.
- With each redesign, the symbol became more minimalist. The oldest icon was the most complex.
- The lowercase “f” with a “wave” in the background was placing in a light blue frame. After 2009 to 2013, a faint blue line could be seen at the “f” bottom.
- First, it was a bar against the dark blue background, but then the line (and the letter itself) was moved down so that its edge coincided with the box’s edge.
- The line vanished in the 2013 version, while the “f” moved closer to the case’s bottom. The only “hype” the designers had allowed themselves was a barely visible 3D effect.
Emblems of the official pages:
- The icons on the official Facebook pages (e.g., Security, Mobile) have undergone several updates.
- 1 of the most notable redesigns took place in 2013. The older badges were more diverse in terms of the color palette. They included more than two colors or several blue shades.
- Indifference to them, the redesigned icons featured only two colors (the iconic “Facebook” shade of blue and white).
- Until 2014, Facebook used the Klavika font created by Joe Kral and the designers’ Cuban Council team.
- The current typeface was created with Eric Olson, an outside designer who cooperated with the in-house team.
- With the single-story ‘a’ and the terminal ‘b,’ the designers produced a signature font, which is not available externally.
- However, it still has quite a bit in common with the old Klavika fountain, except for a slight rounder shape.
- The growing variety of devices has led Facebook to use different sources, depending on the type of platform.
- For PC users, they write the name in Tahoma, for Android users – Roboto, for Apple users – Lucida Grande, for iOS users – Helvetica Neue.
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